CRM & Retention Growth Lead (Email, SMS, Loyalty)

Applied Labs; New York (NY); On-site; USD 120,000 - 160,000; Full time

Job summary

Applied Labs is seeking a Retention & CRM Senior Manager to own email, SMS, loyalty, and subscription across brands. You’ll partner with an external CRM agency, drive a test-and-learn culture, and maintain brand voice while scaling a data-driven growth engine.

The role demands strategic, hands-on leadership with a revenue focus, cross-functional collaboration, and a passion for beauty/DTC retention excellence.

Qualifications

• 7+ years in CRM, lifecycle, or retention marketing.
• Own revenue targets via email, SMS, loyalty, and/or subscription.
• Fluency in CRM platforms and data-driven decision making.

Responsibilities

• Set retention roadmap with revenue, retention, and LTV targets by brand.
• Own email and SMS strategy, segmentation, and performance for both brands.
• Lead loyalty program strategy including enrollment, tiers, and redemption behavior.
• Own end-to-end subscription strategy: acquisition, cadence, incentives, churn reduction.

Skills

CRM

Lifecycle marketing

Email marketing

SMS marketing

Loyalty programs

Data analysis

Tools

Klaviyo

Attentive

Yotpo

Job description

Applied Labs is seeking a Retention & CRM Senior Manager to own email, SMS, loyalty, and subscription across brands. You’ll partner with an external CRM agency, drive a test-and-learn culture, and maintain brand voice while scaling a data-driven growth engine.

The role demands strategic, hands-on leadership with a revenue focus, cross-functional collaboration, and a passion for beauty/DTC retention excellence.