CRM & Lifecycle Growth Lead (Email/SMS/Push)

CurationsLA; Los Angeles (CA); Sur place; USD 120 000 - 170 000; Plein temps

Résumé du poste

sweetgreen is seeking a CRM Manager for Comms, Offers, & Lifecycle to own growth, planning, and operations of our owned channels (email, push, SMS, in-app). You’ll set channel OKRs, translate the marketing calendar into an integrated comms plan, and build the operating system for fast, high-quality campaigns.

You will partner with Brand, Creative, Product, Finance, Data, and Ops to grow customer frequency, retention, and revenue, while leading CRM test programs, audience segmentation, and

Qualifications

• 6+ years in CRM, lifecycle, or retention marketing with ownership of multiple channels.
• Experience building integrated campaign calendars across partners and streams.
• Hands-on with CRM platforms (Braze, SessionM, Hightouch) and strong analytics (SQL/BI).
• Loyalty program experience or background in high-frequency consumer categories is a plus.

Responsabilités

• Own the strategy, OKRs, and growth plan for each owned channel: define roles, guardrails, and success metrics.
• Connect channel investment to outcomes; justify new capabilities or tools when data supports it.
• Build weekly channel contribution targets and reporting capabilities.
• Refine CRM offer strategy and lifecycle programs to optimize journeys and ROI.
• Develop audience segmentation strategies and CRM personalization roadmap.
• Own the CRM test roadmap within the learning agenda to drive measurable improvements.
• Translate the marketing calendar into an integrated CRM comms and offers calendar.
• Lead CRM campaign planning with cross-functional teams and ensure QA and measurement.

Connaissances

CRM management

Lifecycle marketing

Audience growth

Data analysis

Cross-functional

Automation

Outils

Braze

SessionM

Hightouch

SQL

Description du poste

sweetgreen is seeking a CRM Manager for Comms, Offers, & Lifecycle to own growth, planning, and operations of our owned channels (email, push, SMS, in-app). You’ll set channel OKRs, translate the marketing calendar into an integrated comms plan, and build the operating system for fast, high-quality campaigns.

You will partner with Brand, Creative, Product, Finance, Data, and Ops to grow customer frequency, retention, and revenue, while leading CRM test programs, audience segmentation, and