Lifecycle CRM Growth Lead

KORRES; New York (NY); On-site; USD 85,000 - 110,000; Full time

Job summary

A leading natural beauty brand is seeking a CRM Senior Manager to develop and optimize lifecycle revenue initiatives across email and SMS for the US market. This role focuses on driving customer retention and lifetime value through data-driven strategies and cross-functional collaboration. Candidates should possess a Bachelor’s degree and over 4 years of relevant experience, along with proficiency in CRM tools like Attentive and Klaviyo. Strong analytical skills and a strategic mindset are crucial for success in this position.

Qualifications

• 4+ years of experience in CRM, Lifecycle, or Retention Marketing.
• Hands-on proficiency with relevant CRM tools.
• Strong analytical mindset with experience owning revenue goals.

Responsibilities

• Own end-to-end lifecycle revenue growth across email, SMS, and loyalty.
• Develop and execute lifecycle strategies including onboarding and reactivation.
• Monitor KPIs like engagement, CTR, and LTV.

Skills

CRM management

Data analysis

Project management

Email marketing

Customer retention strategies

Education

Bachelor’s degree in marketing, business, analytics, or related field

Tools

Attentive

Klaviyo

Wunderkind

Shopify Plus

Triple Whale

SAP

Job description

A leading natural beauty brand is seeking a CRM Senior Manager to develop and optimize lifecycle revenue initiatives across email and SMS for the US market. This role focuses on driving customer retention and lifetime value through data-driven strategies and cross-functional collaboration. Candidates should possess a Bachelor’s degree and over 4 years of relevant experience, along with proficiency in CRM tools like Attentive and Klaviyo. Strong analytical skills and a strategic mindset are crucial for success in this position.