Remote Lifecycle Marketing Manager - CRM & Growth

Scenthound Franchising; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401k plan with company match

Paid time off

Free grooming services for your dog

Unlimited growth potential

Job summary

Scenthound is seeking a Lifecycle Marketing Manager to own end-to-end CRM across email, SMS, and push, driving membership growth and long-term LTV. You will lead a CRM platform migration, build automated journeys, and partner with Marketing, Product, and Operations to optimize cross-channel communications.

You’ll dig into analytics, create segments, and measure lifecycle KPIs while collaborating with franchise partners for scalable campaigns. Remote-friendly for U.S. applicants.

Qualifications

• 5+ years in lifecycle marketing, CRM, or email/SMS marketing with proven revenue impact.
• Deep audience segmentation and list strategy experience.
• Self-starter who analyzes data and translates it into smarter programs.
• Proven ability to design and execute automated lifecycle flows across email, SMS, and push.
• Retail or consumer brand background with strong cross-functional collaboration.
• Strong knowledge of compliance: CAN-SPAM, TCPA, CCPA, GDPR and consent best practices.
• Experience within multi-location, franchise, or subscription environments is a plus.
• Proficiency in at least one major ESP/CRM platform (Klaviyo, SFMC, Braze, etc.).

Responsibilities

• Own lifecycle strategy across email, SMS, and push from acquisition to retention and win-back.
• Design, build, and launch automated journeys: onboarding, post-purchase, re-engagement, loyalty.
• Develop advanced segmentation and audience-building strategies based on behavior and lifecycle stage.
• Define and manage a rigorous testing roadmap; document learnings into playbooks.
• Monitor deliverability, list health, opt-out rates, and spam complaints; maintain hygiene.
• Build regular performance reports and present insights to leadership.
• Collaborate with Product for in-app messaging and with Marketing/Operations for campaigns.
• Support franchise network with scalable assets and tools; translate strategy into actionable kits.

Skills

Lifecycle marketing

CRM strategy

Email marketing

SMS marketing

Push notifications

Segmentation

A/B testing

Data-driven

Cross-functional collaboration

Vendor management

Tools

Klaviyo

Salesforce Marketing Cloud

Braze

Iterable

Cinch

Snowflake

Job description

Scenthound is seeking a Lifecycle Marketing Manager to own end-to-end CRM across email, SMS, and push, driving membership growth and long-term LTV. You will lead a CRM platform migration, build automated journeys, and partner with Marketing, Product, and Operations to optimize cross-channel communications.

You’ll dig into analytics, create segments, and measure lifecycle KPIs while collaborating with franchise partners for scalable campaigns. Remote-friendly for U.S. applicants.