Lifecycle CRM Senior Manager: Email, SMS & Growth Leader

Brobston Group; New York (NY); On-site; USD 130,000 - 170,000; Full time

Job summary

Brobston Group in New York is seeking a Senior Manager, Lifecycle & Customer Marketing to lead a connected, customer-led CRM approach across email, SMS, and app push. You will build lifecycle experiences across e-commerce, full-price retail, and outlets to strengthen engagement, retention, and customer lifetime value.

You will oversee integrated planning, campaign execution, performance optimization, and manage three direct reports, driving data-informed decisions and collaboration with

Qualifications

• Strong CRM and lifecycle marketing experience.
• Deep email and SMS expertise with mobile messaging experience.
• Analytical and commercial skills with first-party data, segmentation, and personalization.
• Ability to communicate recommendations to senior leaders and cross-functional partners.
• Experience managing agencies and external partners; openness to AI tools.

Responsibilities

• Manage integrated email, SMS, and app push calendars, briefing, execution, QA, and deployment.
• Build and optimize automated lifecycle journeys and expand SMS audiences.
• Guide audience, content, cadence, and channel recommendations using insights and trends.
• Own CRM reporting, forecasting, and test-and-learn plans; share insights with partners and leadership.
• Collaborate with creative, e-commerce, retail marketing, merchandising, analytics, agencies, and tech providers.
• Develop and mentor three direct reports and explore AI applications in CRM workflows.

Skills

CRM expertise

Lifecycle marketing

Email marketing

SMS marketing

Data analysis

Forecasting

Team management

AI in CRM

Job description

Brobston Group in New York is seeking a Senior Manager, Lifecycle & Customer Marketing to lead a connected, customer-led CRM approach across email, SMS, and app push. You will build lifecycle experiences across e-commerce, full-price retail, and outlets to strengthen engagement, retention, and customer lifetime value.

You will oversee integrated planning, campaign execution, performance optimization, and manage three direct reports, driving data-informed decisions and collaboration with