Remote Senior Conversion & Growth Optimization Lead

Launch Potato; Phoenix (AZ); On-site; USD 100,000 - 120,000; Full time

Job summary

Launch Potato in Phoenix, AZ is seeking a results-driven Optimization Specialist to execute high-impact landing page and funnel tests across high-traffic campaigns. You will implement revenue-driving optimizations through hands-on building, multivariate analysis, and rigorous QA to ensure flawless execution.

You will balance internal and external KPIs, collaborate with Copy, Design, and Media teams, and document insights to inform future improvements.

Qualifications

• Experience running A/B tests, QA'ing launches and reporting on outcomes.
• Ability to update copy, layout and page flows within testing tools or CMS.
• Strong understanding of conversion drivers and UX trade-offs.
• Fluent collaboration with Copy, Design and Media teams.
• Experience in verticals like financial services, home services or lead-form categories is a plus.

Responsibilities

• Execute high-impact landing page and funnel tests for top campaigns.
• Build, analyze multivariate tests and report results to drive optimization.
• Ensure flawless execution, timely launches and KPI-driven improvements.
• Collaborate with optimization leads and subject-matter experts across verticals.

Skills

Strong ownership

Direct response

A/B testing

QA and launches

Copy/UI/UX influence

Analytics platforms

KPI balancing

Lead form optimization

Cross-functional collaboration

UX optimization mindset

Job description

Launch Potato in Phoenix, AZ is seeking a results-driven Optimization Specialist to execute high-impact landing page and funnel tests across high-traffic campaigns. You will implement revenue-driving optimizations through hands-on building, multivariate analysis, and rigorous QA to ensure flawless execution.

You will balance internal and external KPIs, collaborate with Copy, Design, and Media teams, and document insights to inform future improvements.