Remote Segmentation & Activation Lead

Acxiom; Montpelier (VT); Remote; USD 90,000 - 120,000; Full time

Job summary

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation and data-driven targeting. You will advise on strategies, run counts, and optimize spend to maximize ROI while increasing conversion rates.

You will collaborate with the email team, monitor campaign performance, and stay ahead of industry trends to deliver measurable outcomes for our clients.

Qualifications

• Bachelor’s degree required.
• Minimum of 5 years of relevant experience.
• Proven experience in data analysis and segmentation strategy within an email marketing context.
• Strong verbal and written communication skills.

Responsibilities

• Develop and implement advanced segmentation strategies to optimize campaigns.
• Advise on targeting strategies to reach the right audience.
• Run counts and analyze data to provide insights and recommendations.
• Explore and test options to maximize spend and improve ROI.
• Drive segmentation to enhance engagement and conversion rates.
• Collaborate with the email team to align strategies with marketing goals.
• Monitor and analyze campaign performance and provide actionable insights.
• Stay updated with industry trends in email marketing and data analytics.

Skills

Segmentation strategy

Data analysis

Campaign optimization

Communication

Collaborative teamwork

Education

Bachelor’s degree

Tools

MS Office

Excel

PowerPoint

Data analysis tools

Job description

Acxiom is seeking an Audience Activation Specialist to drive acquisition marketing through sophisticated segmentation and data-driven targeting. You will advise on strategies, run counts, and optimize spend to maximize ROI while increasing conversion rates.

You will collaborate with the email team, monitor campaign performance, and stay ahead of industry trends to deliver measurable outcomes for our clients.