Remote SDR: Prospecting Tech for Sports & Media

Thomson Reuters Corp.; New York (NY); Remote; USD 117,000 - 217,000; Full time

Job summary

Thomson Reuters Corp. through Reuters Imagen seeks a Sales Development Representative to own the top of the funnel in a defined territory across the United States.

You will identify target accounts, open conversations, and qualify opportunities for the Commercial Specialist to advance. You will collaborate with Commercial Specialists and Account Managers, use AI-assisted research for outreach, and maintain pipeline accuracy in Salesforce.

Qualifications

• Experience in a sales development, business development, or outbound sales role.
• Strong discovery and qualification skills: identify genuine opportunity and map decision-making.
• Proven ability to build pipeline through outbound prospecting and convert outreach into qualified conversations.
• Comfortable engaging buyer personas from operations to executive levels.
• Fluent professional English, written and verbal; additional territory language is a plus.
• Experience using AI tools (ChatGPT, Claude, Copilot) for research and outreach personalization.

Responsibilities

• Identify and research target accounts within your territory using CRM data and market signals.
• Build and maintain an outbound pipeline through multi-channel prospecting: personalised outreach, LinkedIn, events, inbound follow-up.
• Develop territory plans prioritising target segments, accounts, and buying triggers.
• Track and manage prospecting activity and pipeline status in Salesforce.
• Conduct initial discovery conversations to understand prospect workflow and decision-making structure.
• Articulate value proposition to a range of buyer personas and handle early objections.
• Execute a clean handoff to Commercial Specialist at qualification with full context.
• Collaborate with Account Managers and Solutions Architects to align outreach with campaigns and product launches.
• Maintain knowledge of sports/media/broadcast landscape and territory trends.
• Feed market intelligence back to the team on emerging accounts and competitor moves.

Skills

Sales development

Discovery & qualification

Pipeline building

Buyer personas

English proficiency

AI tools

Tools

LinkedIn Sales Navigator

Salesforce

Intent data tools

Job description

Thomson Reuters Corp. through Reuters Imagen seeks a Sales Development Representative to own the top of the funnel in a defined territory across the United States.

You will identify target accounts, open conversations, and qualify opportunities for the Commercial Specialist to advance. You will collaborate with Commercial Specialists and Account Managers, use AI-assisted research for outreach, and maintain pipeline accuracy in Salesforce.