Remote SDR — Build a High-Impact Sales Pipeline

USA036 Reuters News & Media Inc; New York (NY); Remote; USD 70,000 - 100,000; Full time

Job summary

Reuters Imagen seeks a Sales Development Representative to own the top of the funnel in a defined territory within the United States. You will identify prospects, open conversations, and qualify opportunities until handed to a Commercial Specialist.

You’ll work with Commercial Specialists and Account Managers, mastering the Imagen value proposition and navigating conversations across operational, IT, and executive buyers to build a strong pipeline.

Qualifications

• Experience in a sales development, business development, or outbound sales role.
• Strong discovery and qualification skills: identify opportunity and map decision-makers.
• Proven ability to build pipeline through outbound prospecting and convert outreach.
• Comfortable engaging buyer personas from operations and IT through to executive level.
• Fluent professional English, written and verbal; additional language is advantageous.
• Able to work independently in a remote environment and align across time zones.
• Demonstrable use of AI tools (ChatGPT, Copilot, Claude) for research and outreach.
• Direct experience selling technology to sports federations, leagues, broadcasters, or media rights organisations.

Responsibilities

• Identify and research target accounts within your territory using a mix of signals and CRM data.
• Build and maintain a healthy outbound pipeline through multi-channel prospecting.
• Develop territory plans prioritising target segments and buying triggers for the Imagen platform.
• Track prospecting activity and pipeline status in Salesforce.
• Conduct initial discovery conversations to understand workflow and decision structure.
• Articulate the Imagen value proposition to buyers from operations to executives.
• Handle early objections and know when to bring in specialists or account managers.
• Handoff qualified prospects to the Commercial Specialist with full context.
• Collaborate with Account Managers, Solutions Architects, and Commercial Lead on campaigns.
• Maintain knowledge of sports/media landscape and rights cycles within your territory.
• Feed market intelligence back to the commercial team on trends and competitors.
• Represent Reuters Imagen at industry events to support pipeline development.

Skills

Sales development experience

Discovery & qualification

Outbound prospecting

Buyer personas

English fluency

Remote work

AI tools usage

Tools

Salesforce

LinkedIn Sales Navigator

Intent data tools

Prospecting platforms

Job description

Reuters Imagen seeks a Sales Development Representative to own the top of the funnel in a defined territory within the United States. You will identify prospects, open conversations, and qualify opportunities until handed to a Commercial Specialist.

You’ll work with Commercial Specialists and Account Managers, mastering the Imagen value proposition and navigating conversations across operational, IT, and executive buyers to build a strong pipeline.