Remote SaaS Lifecycle Marketing Lead

North; United States; Remote; USD 61,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Job summary

North is seeking a Lifecycle Marketing Specialist to drive multi-channel campaigns across onboarding, activation, engagement, retention, and expansion. You’ll own the marketing automation platform (HubSpot) and collaborate with Sales, Customer Success, and Product teams to craft timely customer experiences.

You’ll design and execute email, in-app, and SMS campaigns, build nurture tracks, define lifecycle metrics, run A/B tests, and ensure data integrity across platforms while partnering with

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years in lifecycle, retention, or CRM marketing, ideally in B2B SaaS or fintech.
• Strong experience with HubSpot, including workflows, segmentation, and lifecycle stage management.
• Track record of building nurture programs that measurably drive key business metrics (pipeline, activation, retention, NRR).
• Experience in payments, fintech, or other regulated B2B industries is a plus.

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding, activation, engagement, retention, win-back, and expansion.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build and maintain nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel (e.g., stage mismatches between HubSpot and CRM/Partner systems).
• Run A/B tests on messaging, timing, and channel to continuously improve conversion rates at each lifecycle stage.
• Collaborate with Content and Design teams to produce lifecycle-specific creative assets (email copy, in-app messages, triggered content).

Skills

Lifecycle marketing

CRM marketing

B2B SaaS or fintech

Data-driven decision making

Education

Bachelor's degree in Marketing, Communications, Business, or equivalent experience

Tools

HubSpot

Looker

Tableau

SQL

Job description

North is seeking a Lifecycle Marketing Specialist to drive multi-channel campaigns across onboarding, activation, engagement, retention, and expansion. You’ll own the marketing automation platform (HubSpot) and collaborate with Sales, Customer Success, and Product teams to craft timely customer experiences.

You’ll design and execute email, in-app, and SMS campaigns, build nurture tracks, define lifecycle metrics, run A/B tests, and ensure data integrity across platforms while partnering with