HubSpot-Powered Lifecycle Marketer - Remote

nabancard; United States; Remote; USD 61,000 - 83,000; Full time

Benefits offered by this job

Medical, Dental, & Vision Coverage

Flexible Paid Time Off

401(k) + Match

Mental Health Support & Well-Being

Paid Maternity & Paternity Leave

Education Assistance

Lifestyle Spending Account

Job summary

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns using HubSpot, collaborating with Sales, Customer Success, and Product teams to deliver timely, measurable experiences.

Requirements include a Bachelor's degree and 3+ years in lifecycle/CRM marketing (B2B SaaS/fintech).

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or equivalent experience.
• 3+ years of lifecycle/retention/CRM marketing in B2B SaaS or fintech.
• Strong experience with HubSpot workflows, segmentation, and lifecycle management.
• Track record of nurturing programs that measurably drive metrics (pipeline, activation, retention, NRR).

Responsibilities

• Design, build, and optimize multi-channel lifecycle campaigns (email, in-app, SMS) across onboarding to expansion.
• Own segmentation and lifecycle stage definitions in HubSpot, ensuring clean handoffs between marketing, sales, and customer success.
• Build nurture tracks for MQLs, trials, and post-sale customers with clear conversion and engagement goals at each stage.
• Partner with Analytics/Ops to define and track core lifecycle metrics (activation rate, time-to-value, retention, expansion revenue) and report on campaign performance.
• Identify and troubleshoot data integrity issues across the lifecycle funnel (e.g., stage mismatches between HubSpot and CRM/Partner systems).
• Run A/B tests on messaging, timing, and channel to continuously improve conversion rates at each lifecycle stage.
• Collaborate with Content and Design teams to produce lifecycle-specific creative assets (email copy, in-app messages, triggered content).

Skills

Lifecycle marketing

HubSpot

CRM marketing

Analytics

Education

Bachelor's degree in Marketing or related

Tools

HubSpot workflows

CRM systems

Job description

North is seeking a Lifecycle Marketing Specialist to own the customer journey from first touch through renewal and expansion. You will design and execute email, in-app, and multi-channel lifecycle campaigns using HubSpot, collaborating with Sales, Customer Success, and Product teams to deliver timely, measurable experiences.

Requirements include a Bachelor's degree and 3+ years in lifecycle/CRM marketing (B2B SaaS/fintech).