Lifecycle Marketing Lead: HubSpot & Activation (Remote)

PlanHub; United States; Remote; USD 105,000 - 120,000; Full time

Benefits offered by this job

Remote friendly

Medical, dental, vision, and life保险

401(k) plan with company match

Open time-off policy

Job summary

PlanHub is seeking a seasoned lifecycle marketer in the United States to own end-to-end campaigns and activation strategies. You will design journeys for general contractor and supplier users, implement HubSpot workflows, and lead cross-functional collaboration with Product Marketing, Marketing Operations, and Engineering.

The role emphasizes data-driven activation, retention, and upgrades, with strong focus on segmentation by geography and plan.

Qualifications

• Five+ years in lifecycle marketing, CRM, or marketing automation.
• Hands-on HubSpot experience with workflows, lists, properties.
• Experience with high-volume email programs and A/B testing.

Responsibilities

• Define lifecycle journeys and activation milestones with cross-functional teams.
• Design and optimize HubSpot workflows for onboarding and upgrades.
• Own lifecycle messaging, copy, and cadence across channels.
• Plan segmentation by trade, geography, and plan for relevant recommendations.
• Build lifecycle reporting with cohorts and funnel analysis.

Skills

Lifecycle marketing

CRM

Marketing automation

HubSpot

SQL

Email campaigns

CDP

KPI reporting

Cross-functional collaboration

Tools

HubSpot

Braze

Iterable

Klaviyo

SQL

Job description

PlanHub is seeking a seasoned lifecycle marketer in the United States to own end-to-end campaigns and activation strategies. You will design journeys for general contractor and supplier users, implement HubSpot workflows, and lead cross-functional collaboration with Product Marketing, Marketing Operations, and Engineering.

The role emphasizes data-driven activation, retention, and upgrades, with strong focus on segmentation by geography and plan.