Remote Growth Lifecycle Marketing Manager

PlanHub, Inc.; United States; Remote; USD 105,000 - 120,000; Full time

Benefits offered by this job

Remote friendly

Medical, dental, vision, and life

401(k) with company match

Open time-off policy

Job summary

PlanHub is hiring a Lifecycle Marketing Manager to drive user progression from registration to first outcomes and long-term engagement. You will define journeys, build programs in HubSpot, own messaging cadence, and shape lifecycle requirements for upcoming email platform migrations.

You will lead lifecycle program design, execution, and measurement, collaborating with Product Marketing, Design, and Engineering to optimize activation, activation upgrades, and retention across contractors,

Qualifications

• Five or more years of lifecycle marketing, CRM, or marketing automation experience in marketplaces, SaaS, or high-volume user bases.
• Hands-on HubSpot experience with workflows, lists, and segmentation.
• Strong analytics including cohort/funnel analysis; SQL or BI tooling familiarity.

Responsibilities

• Define user lifecycle journeys and activation milestones for contractors, subcontractors, and suppliers.
• Build and optimize HubSpot workflows for onboarding, activation, upgrades, retention, and win-back.
• Own lifecycle messaging, cadence, and campaigns with Product Marketing and Design collaboration.
• Segment communications by trade, geography, behavior, and plan; align with product signals for relevance.
• Plan multi-channel communications (email, in-app, and additional channels) and run controlled experiments.

Skills

Lifecycle marketing

HubSpot

SQL

Email campaigns

A/B testing

B2B SaaS

Tools

Braze

Klaviyo

Iterable

Job description

PlanHub is hiring a Lifecycle Marketing Manager to drive user progression from registration to first outcomes and long-term engagement. You will define journeys, build programs in HubSpot, own messaging cadence, and shape lifecycle requirements for upcoming email platform migrations.

You will lead lifecycle program design, execution, and measurement, collaborating with Product Marketing, Design, and Engineering to optimize activation, activation upgrades, and retention across contractors,