Remote Lifecycle Growth Marketer (Self-Serve SaaS)

Prolific; United States; A distancia; USD 90.000 - 140.000; Jornada completa

Descripción de la vacante

Prolific is hiring a Growth Marketing Manager on a 3-month fixed-term contract to lead lifecycle, activation, retention, and reactivation programmes across email and in-app messaging. You will work with Product, Customer Success, Sales/RevOps and Product Marketing to drive product-led growth.

This is not traditional marketing; it focuses on lifecycle in a self-serve model. Ideally you have 5-7 years in lifecycle/retention, experience with HubSpot or similar platforms, and a proven track record

Formación

• 5-7 years in lifecycle, CRM, retention or growth marketing at a product-led / self-serve company.
• Experience with ownership of lifecycle programmes for freemium, free-trial or pay-as-you-go funnels.
• Hands-on with email/CRM platforms (HubSpot or equivalent) and in-product messaging tools.
• Experience defining activation, behavioural segments and triggers using product usage data.
• Experience designing and running experiments and interpreting results.
• Experience partnering with Sales/RevOps on PQL or usage-based handoff.
• Strong communication and ability to manage stakeholders independently.

Responsabilidades

• Audit current lifecycle programmes and tooling (HubSpot, Pendo, Hex).
• Map the self-serve journey by customer segment and identify gaps.
• Agree a prioritised roadmap and success metrics with relevant teams.
• Ship at least one quick win in onboarding email or in-app messaging.
• Design, build and launch onboarding and activation programmes across email and in-app (Pendo).
• Launch retention and reactivation flows for dormant users.
• Define PQL/expansion signals and CRM handoff processes.
• Start a structured experimentation programme and report results.

Conocimientos

Lifecycle marketing

CRM/Retention marketing

Experimentation

Cross-functional collaboration

Independent delivery

Strategic thinking

Herramientas

HubSpot

Pendo

Hex

Intercom

Braze

Customer.io

Iterable

Appcues

Descripción del empleo

Prolific is hiring a Growth Marketing Manager on a 3-month fixed-term contract to lead lifecycle, activation, retention, and reactivation programmes across email and in-app messaging. You will work with Product, Customer Success, Sales/RevOps and Product Marketing to drive product-led growth.

This is not traditional marketing; it focuses on lifecycle in a self-serve model. Ideally you have 5-7 years in lifecycle/retention, experience with HubSpot or similar platforms, and a proven track record