Lifecycle Marketing Manager: SaaS Growth & Onboarding

Opiniion Inc.; Lehi (UT); Sur place; USD 70 000 - 100 000; Plein temps

Avantages offerts par ce poste

Healthcare plans

401(k) match

HSA

Parental leave

Unlimited time off

Holidays

Wellness reimbursement

Résumé du poste

Opiniion in Lehi, Utah, is seeking a Lifecycle Marketing Manager to own how prospects and customers hear from us—from first touch through onboarding, adoption, renewal, and expansion. You’ll build HubSpot-powered email and nurture programs, create the content that fuels them, run paid media that brings the right buyers in, and launch customer marketing that turns happy clients into advocates.

This is a hands-on role for a marketer with 3–5 years of experience who likes both writing the email and

Qualifications

• 3–5 years of B2B marketing experience with lifecycle, email, or demand gen focus.
• Hands-on HubSpot: emails, workflows, lists, forms, landing pages, and reports.
• Proven track record of email campaigns and nurture programs with measurable results.
• Strong writing and content creation skills with samples across emails and pages.
• Experience with paid media on LinkedIn/Google/Meta and budget management.

Responsabilités

• Design and execute lifecycle email campaigns supporting onboarding, adoption, retention, and expansion.
• Segment audiences and deliver relevant newsletters, product updates, and nurture sequences.
• Partner with Customer Success and Product Marketing to identify advocates and develop case studies.
• Test messaging, timing, and deliverability to improve campaign performance.
• Own HubSpot execution plus reports and dashboards to show program impact.

Connaissances

Lifecycle marketing

Email marketing

HubSpot

Content creation

Paid media

B2B marketing

Analytics

Project management

Writing

In-office Lehi

Formation

Bachelor's degree in marketing, communications, or related field

Outils

HubSpot Marketing Hub

Canva

Figma

Description du poste

Opiniion in Lehi, Utah, is seeking a Lifecycle Marketing Manager to own how prospects and customers hear from us—from first touch through onboarding, adoption, renewal, and expansion. You’ll build HubSpot-powered email and nurture programs, create the content that fuels them, run paid media that brings the right buyers in, and launch customer marketing that turns happy clients into advocates.

This is a hands-on role for a marketer with 3–5 years of experience who likes both writing the email and