Remote Lifecycle Marketing Lead

Housecall Pro; United States; Remote; USD 84,000 - 104,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k)

Paid holidays and flexible PTO

Equity in the company

Tech reimbursement

Job summary

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will collaborate with content, design, and analytics to craft personalized journeys, optimize performance, and drive conversions while ensuring GDPR/CAN-SPAM compliance.

You will define event tracking with Product and Data teams, build data-driven content with Liquid and Mustache, and continuously improve lifecycle strategies to support our Pros and business goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent work experience
• 5+ years in email marketing, SMS, and in-app messaging including strategy, execution, and analysis
• Excellent HTML/CSS skills including table-based layouts and inline styles
• Strong JavaScript skills for landing pages and tracking
• Experience with Liquid and Mustache templates for personalization
• Knowledge of GDPR, CAN-SPAM, and TCPA compliance
• Experience with a CDP such as Segment, mParticle, or RudderStack is a plus

Responsibilities

• Develop and implement multi-channel lifecycle marketing strategies using email, SMS, and in-app messaging
• Build dynamic, personalized content with Liquid and Mustache logic
• Configure and troubleshoot webhooks for real-time data integration
• Define event tracking and data needs with Product and Data teams
• Collaborate with content and design to create targeted campaigns
• Segment lists and apply personalization to drive engagement
• Build and deploy email campaigns and conduct A/B tests
• Maintain lifecycle marketing calendar and ensure regulatory compliance

Skills

HTML/CSS

Liquid templates

Mustache templates

JavaScript

Event tracking

A/B testing

Segmentation

Education

Bachelor’s degree in Marketing or related

Tools

Segment

mParticle

RudderStack

Job description

Housecall Pro is seeking a Lead, Lifecycle Marketing to own multi-channel campaigns across email, SMS, and in-app messaging. You will collaborate with content, design, and analytics to craft personalized journeys, optimize performance, and drive conversions while ensuring GDPR/CAN-SPAM compliance.

You will define event tracking with Product and Data teams, build data-driven content with Liquid and Mustache, and continuously improve lifecycle strategies to support our Pros and business goals.