Lifecycle Marketing Manager: SaaS Growth & Adoption

Midwest Startups; Lehi (UT); On-site; USD 65,000 - 105,000; Full time

Benefits offered by this job

Healthcare

401(k) match

HSA

Parental leave

Paid holidays

Wellness reimbursement

Job summary

Opiniion in Lehi, Utah, is seeking a Lifecycle Marketing Manager to own how prospects and customers hear from us—from first touch through onboarding, adoption, renewal, and expansion. You will build HubSpot-powered email and nurture programs, craft content, and run paid media to attract the right buyers.

This hands-on role requires 3–5 years of B2B marketing experience, strong writing skills, and comfort reading dashboards.

Qualifications

• 3–5 years of B2B marketing experience, with a focus on lifecycle, email, or demand generation.
• Hands-on HubSpot experience building emails, workflows, lists, forms, landing pages, and reports.
• A track record of developing email campaigns and nurture programs with measurable results.
• Strong writing and content creation skills, with samples across emails, blogs, case studies, or landing pages.
• Experience managing paid media on LinkedIn, Google, and/or Meta, including budget and performance.
• Experience with customer marketing programs related to adoption, retention, advocacy, or referrals.
• Comfort setting goals, reading performance data, and adjusting campaign plans based on results.
• Strong organization and project management skills, with the ability to manage multiple campaigns and deadlines.
• Ability to work in the office in Lehi, Utah.

Responsibilities

• Design and execute lifecycle email campaigns that support engagement, onboarding, product adoption, retention, and expansion.
• Segment audiences and deliver relevant newsletters, product updates, and nurture sequences.
• Partner with Customer Success and Product Marketing to identify customer advocates and develop case studies, testimonials, and referral programs.
• Test and improve messaging, timing, and deliverability to strengthen campaign performance.
• Own day-to-day execution in HubSpot Marketing Hub, including emails, workflows, lists, forms, landing pages, and lead scoring.
• Partner with Sales and Revenue Operations on lifecycle stages, lead handoff, and attribution.
• Build reports and dashboards that show program performance and pipeline impact.
• Write and produce content for each stage of the funnel, including emails, case studies, guides, landing pages, newsletters, webinars, and podcasts.
• Turn customer stories and resident intelligence data into useful content for property management leaders.
• Manage paid media campaigns across LinkedIn, Google, and/or Meta, including budget and performance.
• Keep campaign messaging consistent with Opiniion’s brand and voice.
• Track open, click, conversion, MQL, pipeline, and retention metrics, and share results with marketing leadership.
• Use performance data to decide what to scale, improve, or stop.
• Coordinate multiple campaigns and cross-functional requests while maintaining clear timelines and follow-through.

Skills

B2B marketing

HubSpot

Email campaigns

Content writing

Paid media

Campaign analytics

Project management

Education

Bachelor's degree in marketing or related field

Tools

HubSpot Marketing Hub

LinkedIn Ads

Google Ads

Meta Ads

Job description

Opiniion in Lehi, Utah, is seeking a Lifecycle Marketing Manager to own how prospects and customers hear from us—from first touch through onboarding, adoption, renewal, and expansion. You will build HubSpot-powered email and nurture programs, craft content, and run paid media to attract the right buyers.

This hands-on role requires 3–5 years of B2B marketing experience, strong writing skills, and comfort reading dashboards.