Remote B2B SaaS Lifecycle Marketing Lead

Ladders; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, Vision, Dental

Mental wellness

Vacation policy

Parental leave

Volunteer time off

401(k)

Job summary

Ladders is seeking a Digital Adoption & Lifecycle Manager to own customer lifecycle programs from onboarding through retention in a remote US-based role. You will craft targeted messaging, segmentation, and triggers to improve engagement and business outcomes, partnering with Marketing and cross-functional teams.

Responsibilities include building programs from strategy to execution, writing technical audience copy, and driving campaigns in marketing automation tools like Customer.io or HubSpot.

Qualifications

• 5-7 years of experience in customer lifecycle communications, preferably in B2B SaaS.
• Excellent writing tailored for a technical audience.
• Hands-on experience with marketing automation tools such as Customer.io or HubSpot.
• Proficient in product analytics tools.
• Familiarity with customer success platforms and health signals.
• Data-driven mindset with a focus on business outcomes.
• Collaborative team player with experience coordinating across departments.

Responsibilities

• Build and manage lifecycle communication programs from strategy to execution
• Create targeted messaging for digital-only customers and those with dedicated teams
• Design behavior-based segmentation and define communication triggers
• Write engaging customer-facing copy across various digital channels
• Implement campaigns using marketing automation tools, ensuring reliability
• Collaborate with Marketing to align email campaigns and customer communications
• Support product launches by translating features into actionable customer moments

Skills

Lifecycle communications

B2B SaaS experience

Strong writing skills

Marketing automation tools

Product analytics

Cross-functional collaboration

Tools

Customer.io

HubSpot

Mixpanel

Amplitude

Job description

Ladders is seeking a Digital Adoption & Lifecycle Manager to own customer lifecycle programs from onboarding through retention in a remote US-based role. You will craft targeted messaging, segmentation, and triggers to improve engagement and business outcomes, partnering with Marketing and cross-functional teams.

Responsibilities include building programs from strategy to execution, writing technical audience copy, and driving campaigns in marketing automation tools like Customer.io or HubSpot.