Remote-Ready Digital Experience Specialist

Zoom; Augusta (ME); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to help shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft compelling copy, and optimize CTAs while collaborating with marketing, product marketing, design, and SEO teams.

You will build dashboards in Amplitude, support A/B and multivariate experiments, and ensure content aligns with Zoom's editorial voice across 30+ product pages. This is an early-career role with meaningful visibility and impact.

Qualifications

• 2+ years in digital marketing, web content strategy, CRO, or related field.
• Experience with web analytics platforms (Amplitude, Google Analytics, or Adobe Analytics).
• Strong writing/editing for conversion-focused web copy.
• Familiarity with A/B testing using Optimizely or LaunchDarkly.
• Knowledge of SEO fundamentals and tools (Semrush, Ahrefs, Screaming Frog).
• Foundational UX/web design understanding and ability to analyze pages.
• Ability to work cross-functionally with designers, engineers, marketers.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing performance data to identify friction points and recommend improvements.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting observations and improvement recommendations.
• Draft, edit, and QA web copy across the full page hierarchy—hero headlines, CTAs, meta descriptions, and FAQ modules.
• Build and maintain performance dashboards in Amplitude to track page-level metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses and results.
• Perform on-page SEO priorities including keyword mapping, meta-tag optimization, and internal linking.
• Contribute to scalable page templates and governance checklists for consistency across Zoom's 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences, identifying content hierarchy gaps.

Skills

Digital marketing

Web analytics interpretation

Written communication

Cross-functional collaboration

UX understanding

Education

Bachelor's degree in Marketing or related field

Tools

Amplitude

Google Analytics

Adobe Analytics

Semrush

Ahrefs

Screaming Frog

Optimizely

LaunchDarkly

Job description

Zoom is seeking a Digital Experience Specialist to help shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft compelling copy, and optimize CTAs while collaborating with marketing, product marketing, design, and SEO teams.

You will build dashboards in Amplitude, support A/B and multivariate experiments, and ensure content aligns with Zoom's editorial voice across 30+ product pages. This is an early-career role with meaningful visibility and impact.