Remote Digital Experience Strategist

Zoom; Salem (OR); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how visitors discover and convert on zoom.com. You will audit pages, draft A/B test copy, and optimize for SEO, aligning with the brand voice and editorial standards.

You will build dashboards in Amplitude, review pages for scannability, and collaborate with design, product marketing, and engineering to improve templates and governance across 30+ product pages.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or related field.
• Hands-on familiarity with web analytics platforms (Amplitude, GA, Adobe Analytics).
• Ability to translate data into actionable content and UX recommendations.
• Familiarity with A/B testing and experimentation methodologies (Optimizely/LaunchDarkly).
• Knowledge of on-page SEO fundamentals and content architecture best practices.
• Experience with keyword research and structured data considerations.
• Strong writing/editing skills with a focus on conversion-oriented copy.
• Comfort working cross-functionally with designers, engineers, and product marketers.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com.
• Analyze Amplitude performance data to identify friction and suggest improvements.
• Review web pages for scannability, narrative clarity, and CTA effectiveness with UX rationale.
• Draft, edit, and QA web copy across hero headlines, CTAs, meta descriptions, and FAQs.
• Build and maintain Amplitude dashboards to track page-level conversions and experiment outcomes.
• Support design, launch, and analysis of A/B and multivariate experiments with documented learnings.
• Execute on-page SEO priorities with keyword mapping, meta-tag optimization, and internal linking.
• Contribute to scalable page templates and governance checklists for 30+ product pages.

Skills

Amplitude

Google Analytics

Adobe Analytics

A/B testing

SEO

Keyword research

Content strategy

UX understanding

Cross-functional collaboration

Editing/writing

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how visitors discover and convert on zoom.com. You will audit pages, draft A/B test copy, and optimize for SEO, aligning with the brand voice and editorial standards.

You will build dashboards in Amplitude, review pages for scannability, and collaborate with design, product marketing, and engineering to improve templates and governance across 30+ product pages.