Web Experience Architect for CRO & SEO

Zoom; Boise (ID); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how millions of visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance standards across 30+ product pages.

This early-career role blends data and copy: you will pull Amplitude dashboards, refine hero headlines, and collaborate with marketing, product marketing, design, SEO, and web engineering to

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics, with the ability to translate data into actionable content and UX recommendations.
• Strong writing and editing skills with a clear eye for conversion-oriented web copy and a compelling value proposition.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting observations and prioritized improvement recommendations.
• Draft, edit, and QA web copy across the full page hierarchy — hero headlines, CTA buttons, meta descriptions, and FAQ modules — ensuring alignment with brand voice.
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses and results.
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements.
• Contribute to scalable page templates and governance checklists for consistency across Zoom's 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences, surfacing disconnects and recommending improvements.

Skills

Digital marketing

Web content strategy

Conversion rate optimization

Data-driven optimization

UX understanding

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how millions of visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance standards across 30+ product pages.

This early-career role blends data and copy: you will pull Amplitude dashboards, refine hero headlines, and collaborate with marketing, product marketing, design, SEO, and web engineering to