Web Experience & CRO Specialist (Hybrid/Remote)

Zoom; Carson City (NV); Hybrid; USD 65,000 - 159,000; Full time

Benefits offered by this job

Hybrid work

Location-based compensation

Job summary

Zoom is seeking a Digital Experience Specialist to shape the user journey on zoom.com by auditing pages, drafting A/B test copy, and optimizing for SEO. You will collaborate with marketing, product marketing, design, and web engineering to ensure 30+ product pages are high-performing and consistent.

You will turn performance data into actionable content decisions, build dashboards in Amplitude, and contribute to scalable templates and governance standards that elevate the entire website as a

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field; internship and co-op experience counts.
• Familiarity with web analytics platforms and translating data into actionable content and UX recommendations.
• Strong writing and editing skills with a focus on conversion-oriented web copy.
• Experience with A/B testing and experimentation methodologies.
• Knowledge of SEO fundamentals including on-page optimization and content structure.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements with clear UX rationale.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting structured observations and prioritized improvement recommendations.
• Draft, edit, and QA web copy across the full page hierarchy — hero headlines, CTA buttons, meta descriptions, and FAQ modules.
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses and results.
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements.
• Contribute to scalable page templates and governance checklists to promote consistency across Zoom's 30+ product pages.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences across zoom.com.

Skills

Web analytics

Content strategy

Copywriting

UX awareness

Cross-functional collaboration

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist to shape the user journey on zoom.com by auditing pages, drafting A/B test copy, and optimizing for SEO. You will collaborate with marketing, product marketing, design, and web engineering to ensure 30+ product pages are high-performing and consistent.

You will turn performance data into actionable content decisions, build dashboards in Amplitude, and contribute to scalable templates and governance standards that elevate the entire website as a