Remote Digital Experience Specialist: CRO & Content

Zoom

Overland Park (KS)

Hybrid

USD 65,000 - 159,000

Full time

2 days ago

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Job summary

Zoom is seeking an early-career Digital Experience Specialist to shape the customer journey on zoom.com. You will audit pages, draft effective copy, and optimize conversions in collaboration with marketing, product marketing, design, SEO, and web engineering.

This role blends analytics with creative writing to improve our multi-page experience. You will build dashboards in Amplitude, support A/B testing, and help scale page templates and governance across 30+ product pages, delivering measurable

Qualifications

2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or related field.
Hands-on familiarity with web analytics platforms and ability to translate data into actionable content and UX recommendations.
Strong writing and editing skills with conversion-focused web copy and value propositions.
Exposure to A/B testing and experimentation methodologies.

Responsibilities

Audit and optimize product pages, landing pages, and conversion paths using Amplitude data.
Review pages for scannability, narrative clarity, and CTA effectiveness with prioritized improvements.
Draft, edit, and QA web copy across hero headlines, CTAs, meta descriptions, and FAQs.
Build and maintain Amplitude dashboards to track conversion metrics and experiments.
Support design, launch, and analysis of A/B and multivariate experiments.