Remote Digital Experience & CRO Specialist

Zoom; Juneau (AK); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and help create scalable templates and governance for 30+ product pages.

You’ll work with a cross-functional team across marketing, product marketing, design, and data to turn performance data into improved customer journeys. This is an early-career role with real impact from day one.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms (Amplitude, GA, or Adobe Analytics) and translating data into UX recommendations.
• Strong writing and editing skills with a focus on conversion-oriented web copy.
• Exposure to A/B testing and experimentation methodologies (Optimizely/LaunchDarkly).
• Knowledge of SEO fundamentals: on-page optimization, keyword research, content architecture.
• Foundational understanding of UX and web design principles; ability to analyze pages and propose improvements.
• Comfort working cross-functionally with designers, engineers, product marketers, and campaign managers.

Responsibilities

• Audit and optimize zoom.com product and landing pages using Amplitude data to reduce friction and improve copy and layout.
• Assess page scannability, narrative clarity, and CTA effectiveness; document observations and prioritized improvements.
• Draft, edit, and QA web copy for hero headlines, CTAs, meta descriptions, and FAQs in line with brand voice.
• Build and maintain Amplitude dashboards to track page-level conversions and experiments.
• Support the design, launch, and analysis of A/B and multivariate experiments with hypotheses and results.
• Lead SEO efforts including keyword mapping, meta tags, and internal linking in collaboration with SEO team.
• Contribute to scalable page templates, reusable modules, and governance checklists across 30+ product pages.
• Map and analyze visitor journeys for SMB and enterprise audiences to surface content/navigation improvements.

Skills

Digital marketing

Web analytics

Amplitude

SEO fundamentals

A/B testing

Strong writing

Cross-functional collaboration

UX understanding

Content strategy

Tools

Amplitude

Google Analytics

Adobe Analytics

Semrush

Ahrefs

Screaming Frog

Optimizely

LaunchDarkly

Job description

Zoom is seeking a Digital Experience Specialist to shape how visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and help create scalable templates and governance for 30+ product pages.

You’ll work with a cross-functional team across marketing, product marketing, design, and data to turn performance data into improved customer journeys. This is an early-career role with real impact from day one.