Digital Experience Strategist — Hybrid/Remote

Zoom; Helena (MT); Hybrid; USD 65,000 - 159,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Zoom is seeking a Digital Experience Specialist to help visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance with a focus on consistency across 30+ product pages.

This early-career role requires comfort with Amplitude dashboards and editing hero headlines, while treating the website as a product in a newly formed Digital Experience function with visible impact from day one.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, or conversion optimization.
• Ability to translate data into actionable content and UX recommendations.
• Comfort turning performance data into actionable improvements across pages and journeys.

Responsibilities

• Audit and optimize product and landing pages across zoom.com using Amplitude data.
• Review pages for scannability, narrative clarity, and CTA effectiveness.
• Draft, edit, and QA web copy across hero headlines, CTAs, meta descriptions, and FAQ modules.
• Build and maintain dashboards in Amplitude to track page conversion metrics and experiments.
• Support design, launch, and analysis of A/B and multivariate tests.
• Execute on-page SEO priorities including keyword mapping and internal linking.
• Contribute to scalable page templates and reusable content modules for consistency.
• Map and analyze visitor journeys for SMB and enterprise audiences and identify content gaps.

Skills

Digital marketing

Web content strategy

Conversion rate optimization

Data-driven storytelling

Tools

Amplitude

Google Analytics

Adobe Analytics

Job description

Zoom is seeking a Digital Experience Specialist to help visitors discover, explore, and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and contribute to templates and governance with a focus on consistency across 30+ product pages.

This early-career role requires comfort with Amplitude dashboards and editing hero headlines, while treating the website as a product in a newly formed Digital Experience function with visible impact from day one.