Remote Digital Experience Specialist - Optimize Web Journeys

Zoom; Salt Lake City (UT); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist to help millions of visitors discover, explore, and convert on zoom.com. You will audit pages, draft and QA web copy, and build dashboards in Amplitude to tie performance to business impact, partnering with marketing, product marketing, design, and SEO teams.

This early-career role focuses on turning data into better customer journeys, improving page templates, and supporting A/B testing and content governance across 30+ product pages.

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths across zoom.com, analyzing Amplitude performance data to identify friction points and recommend content, copy, and layout improvements with clear UX rationale.
• Review web pages for scannability, narrative clarity, and CTA effectiveness, documenting structured observations and prioritized improvement recommendations for the Digital Experience Lead and cross-functional partners.
• Draft, edit, and QA web copy across the full page hierarchy - hero headlines, CTA buttons, meta descriptions, and FAQ modules - ensuring alignment with Zoom's editorial style guide and brand voice.
• Build and maintain performance dashboards in Amplitude to track page-level conversion metrics and experiment outcomes, and surface insights in weekly pod reviews.
• Support the design, launch, and analysis of A/B and multivariate experiments, documenting hypotheses, results, and scaled learnings to guide ongoing optimization.
• Execute on-page SEO priorities including keyword mapping, meta-tag optimization, internal linking, and content architecture improvements in partnership with the SEO team.
• Contribute to scalable page templates, reusable content modules, and governance checklists that promote consistency across Zoom's 30+ product pages, and support the Digital Experience Lead in coordinating competing priorities across product teams and campaign pods.
• Map and analyze visitor journeys for self-serve SMB and enterprise audiences across zoom.com, surfacing disconnects in content hierarchy, navigation, and conversion pathways and recommending improvements.

Skills

Digital marketing

Web content strategy

Conversion rate optimization

Cross-functional collaboration

Writing and editing

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom is seeking a Digital Experience Specialist to help millions of visitors discover, explore, and convert on zoom.com. You will audit pages, draft and QA web copy, and build dashboards in Amplitude to tie performance to business impact, partnering with marketing, product marketing, design, and SEO teams.

This early-career role focuses on turning data into better customer journeys, improving page templates, and supporting A/B testing and content governance across 30+ product pages.