Remote Digital Experience Specialist - Web Optimization

Zoom; Montpelier (VT); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom seeks a Digital Experience Specialist to shape how millions of visitors discover and convert on zoom.com. You will audit pages, draft copy, optimize for SEO, and contribute to templates and governance for Zoom’s 30+ product pages.

This early-career role collaborates with marketing, product marketing, design, and web engineering to drive measurable improvements. You will build dashboards in Amplitude, analyze performance data, and work on on-page SEO, UX, and content architecture as part of

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms such as Amplitude, Google Analytics, or Adobe Analytics.
• Strong writing and editing skills with a clear eye for conversion-oriented web copy.
• Exposure to A/B testing and experimentation methodologies.
• Working knowledge of SEO fundamentals including on-page optimization and content architecture.
• Self-starter with a foundational understanding of UX and web design principles and cross-functional collaboration.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths using performance data to identify friction points and recommend improvements.
• Review web pages for scannability and CTA effectiveness, documenting observations and prioritized recommendations.
• Draft, edit, and QA web copy across the page hierarchy to ensure brand voice alignment.
• Build and maintain performance dashboards in Amplitude to track page-level metrics and experiment outcomes.
• Support the design, launch, and analysis of A/B and multivariate experiments with hypotheses and results.

Skills

Digital marketing

Web content strategy

Conversion rate optimization

UX understanding

A/B testing

SEO fundamentals

Content storytelling

Tools

Amplitude

Google Analytics

Adobe Analytics

Optimizely

LaunchDarkly

Semrush

Ahrefs

Screaming Frog

Job description

Zoom seeks a Digital Experience Specialist to shape how millions of visitors discover and convert on zoom.com. You will audit pages, draft copy, optimize for SEO, and contribute to templates and governance for Zoom’s 30+ product pages.

This early-career role collaborates with marketing, product marketing, design, and web engineering to drive measurable improvements. You will build dashboards in Amplitude, analyze performance data, and work on on-page SEO, UX, and content architecture as part of