Digital Experience Specialist: Web CRO & UX (Remote)

Zoom; Honolulu (HI); Hybrid; USD 65,000 - 159,000; Full time

Job summary

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how visitors discover and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and help create consistent, high-performing product pages across the Zoom website.

You’ll work with cross-functional partners in marketing, product marketing, design, SEO, and web engineering, turning data into actionable improvements and contributing to governance standards for over 30

Qualifications

• 2+ years of experience in digital marketing, web content strategy, conversion rate optimization, or a related field.
• Hands-on familiarity with web analytics platforms (Amplitude, Google Analytics, Adobe Analytics) and translating data into UX/content recommendations.
• Strong writing and editing skills with focus on conversion-oriented web copy.
• Exposure to A/B testing and experimentation using tools like Optimizely or LaunchDarkly.

Responsibilities

• Audit and optimize product pages, landing pages, and conversion paths using Amplitude data.
• Review web pages for scannability, narrative clarity, and CTA effectiveness with documented recommendations.
• Draft, edit, and QA web copy across hero headlines, CTAs, meta Descriptions, and FAQ modules.
• Build and maintain Amplitude dashboards to track page-level metrics and experiments.
• Support design, launch, and analysis of A/B/multivariate experiments with documented learnings.
• Execute on-page SEO priorities including keyword mapping, meta-tags, and internal linking.
• Contribute to scalable templates, reusable content modules, and governance checklists for consistency across Zoom pages.
• Map and analyze journeys for self-serve SMB and enterprise audiences, identifying content/navigation improvements.

Skills

Digital marketing

Web analytics

A/B testing

Copywriting

UX knowledge

Cross-functional collaboration

Tools

Amplitude

Google Analytics

Adobe Analytics

Semrush

Ahrefs

Screaming Frog

Optimizely

LaunchDarkly

Job description

Zoom is seeking a Digital Experience Specialist on the Content and Customer Advocacy team to shape how visitors discover and convert on zoom.com. You will audit pages, draft A/B test copy, optimize for SEO, and help create consistent, high-performing product pages across the Zoom website.

You’ll work with cross-functional partners in marketing, product marketing, design, SEO, and web engineering, turning data into actionable improvements and contributing to governance standards for over 30