Remote Public Sector Demand Gen Lead

Samsara; Oregon; Hybrid; USD 101,000 - 169,000; Full time

Job summary

Samsara is seeking a Senior Public Sector Marketing professional to drive demand generation and pipeline for government-focused accounts. You will execute integrated campaigns, webinars, and direct mail, collaborating with Product Marketing, Field Marketing, and Sales across a remote US-based model.

The ideal candidate has 5+ years in demand generation, strong analytical skills, and experience in the public sector.

Qualifications

• 5+ years of demand generation, growth marketing, or other relevant marketing experience.
• Analytical skills with experience using data to drive business impact.
• Be highly collaborative and have a strong track record of planning, building, and managing large-scale campaigns.
• Excellent stakeholder management skills with an ability to succinctly communicate cross-functionally and with executives.
• Has experience working in or with the Public Sector, especially federal or state governments.
• BS/BA degree or equivalent experience required.
• You're curious about AI and use it regularly, whether that's drafting, synthesizing, or automating, and you're excited to keep learning as the tools evolve.

Responsibilities

• Collaborate with cross-functional team members in marketing, sales, finance, business operations, product, and account development to execute a best-in-class go-to-market motion by leading joint initiatives, facilitating communication across departments, and driving alignment on marketing strategies.
• Forecast and measure the impact of demand generation activities on sales pipeline and revenue; continuously evaluate the performance and ROI of programs, adjusting tactics and strategy accordingly.
• Build and execute campaign activations across channels like webinars, email, content marketing, direct mail, and more. Turn net-new activities into evergreen programs.
• Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media, and more.
• Champion, role model, and embed Samsara's cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Skills

Demand generation

Analytical skills

Campaign management

Stakeholder management

Public sector experience

AI curiosity

Education

BS/BA degree or equivalent

Tools

ON24

Marketo

Job description

Samsara is seeking a Senior Public Sector Marketing professional to drive demand generation and pipeline for government-focused accounts. You will execute integrated campaigns, webinars, and direct mail, collaborating with Product Marketing, Field Marketing, and Sales across a remote US-based model.

The ideal candidate has 5+ years in demand generation, strong analytical skills, and experience in the public sector.