Remote Customer Advocacy Program Lead

Zoom; Cheyenne (WY); Hybrid; USD 77,000 - 186,000; Full time

Job summary

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, transforming customer evidence into strategic market proof and competitive differentiation.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, partnering with Product Marketing, AR, Sales, and Content to scale impact and drive multi-channel promotion of customer reviews.

Qualifications

• 5+ years of B2B technology marketing experience in roles such as integrated marketing, campaigns, field marketing, or content.
• 3–5 years of direct experience in customer advocacy, customer reviews management, or analyst relations.
• Experience managing third-party review platforms including Gartner Peer Insights, G2, and TrustRadius.

Responsibilities

• Lead end-to-end customer review strategy across Gartner Peer Insights, TrustRadius, and G2, shifting from episodic solicitations to a strategic, always-on program.
• Own the customer review calendar, balancing continuous review generation with analyst evaluation periods and market priorities.
• Prioritize AEO/GEO visibility of customer reviews to maximize AI citations and support marketing narratives.
• Manage Zoom's presence across all review platforms, tracking volume, quality, ratings, sentiment, and competitive standing.
• Support analyst evaluations such as Forrester Wave, IDC MarketScape, and Gartner Magic Quadrant with high-quality customer references.
• Collaborate cross-functionally with Sales, Content, Integrated Marketing, Social, and Digital teams to drive multi-channel promotion of reviews.
• Partner with reviews vendors to shift relationships from tactical solicitation to a strategic content engine.
• Surface growth opportunities by integrating customer reviews into internal AI search tools and focusing on key markets.

Skills

B2B marketing

Customer advocacy

Analyst relations

Multichannel marketing

Cross-functional collaboration

Review platforms

Data-driven

Tools

Gartner Peer Insights

G2

TrustRadius

Job description

Zoom is seeking a Program Manager, Customer Advocacy to lead end-to-end customer reviews strategy across Gartner Peer Insights, TrustRadius, and G2, transforming customer evidence into strategic market proof and competitive differentiation.

The role sits at the intersection of customer advocacy, marketing strategy, and analyst relations, partnering with Product Marketing, AR, Sales, and Content to scale impact and drive multi-channel promotion of customer reviews.