Remote Paid Media Coordinator

California Institute of Applied Technology; Massachusetts; Remote; USD 52,000 - 80,000; Full time

Job summary

California Institute of Applied Technology is seeking a Paid Media Coordinator to support the strategy, execution, and optimization of paid media campaigns across search, social, and display. This remote role reports to the Director of Marketing and emphasizes data-driven decision making and performance reporting.

The ideal candidate has a background in digital advertising, strong analytical skills, and the ability to drive performance through ongoing optimization.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads preferred.
• Strong analytical skills with ability to interpret data and provide actionable recommendations.
• Excellent attention to detail and ability to multitask in a fast-paced environment.

Responsibilities

• Monitor campaign performance daily and adjust to optimize results.
• Collaborate with media buyers and partners to identify optimization opportunities.
• Develop and share compelling static and video assets with creative teams.
• Deploy and analyze A/B tests to improve ROI and landing page conversions.
• Prepare daily, weekly, and monthly performance reports with insights and recommendations.
• Align messaging and placements with enrollment goals and audience segmentation.
• Assist with budgeting and allocation across channels and partners.
• Conduct competitive research to inform program changes and enrollment strategies.

Skills

Analytical skills

Communication

Attention to detail

Multitasking

Education

Bachelor's degree in marketing, business, or communications

Related field preferred

Tools

Google Ads

Meta advertising platforms

LinkedIn ads

YouTube ads

MS Office

Job description

California Institute of Applied Technology is seeking a Paid Media Coordinator to support the strategy, execution, and optimization of paid media campaigns across search, social, and display. This remote role reports to the Director of Marketing and emphasizes data-driven decision making and performance reporting.

The ideal candidate has a background in digital advertising, strong analytical skills, and the ability to drive performance through ongoing optimization.