Remote Paid Media Lead - Growth & Optimization

California Institute of Applied Technology; California; Remote; USD 60,000 - 75,000; Full time

Job summary

California Institute of Applied Technology is seeking a Paid Media Coordinator to support the strategy, execution, and optimization of paid media campaigns across search, social, and display.

The role emphasizes data-driven optimization, reporting, collaboration with media partners and creative teams, and ensuring alignment with enrollment and budget targets; candidates should have 3+ years in digital marketing and experience with Google Ads and Meta platforms.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field preferred.
• 3+ years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads a plus.
• Strong analytical skills with data interpretation and actionable recommendations.

Responsibilities

• Monitor daily campaign performance and adjust to optimize results.
• Collaborate with media buyers and partners to identify optimization opportunities.
• Develop and test assets with creative teams and manage testing schedule.
• Analyze performance, prepare daily/weekly/monthly reports, and provide insights.
• Support enrollment goals and budget allocation across channels.
• Ensure compliance with CIAT policies and professional communications.

Skills

Digital advertising

Analytical skills

Data analysis

Google Ads

Meta ads

LinkedIn ads

YouTube ads

Budget tracking

Communication skills

Collaboration

Education

Bachelor's degree in marketing, business, communications, or related field

Tools

Google Ads platform

Meta Advertising Platform

LinkedIn Ads

YouTube Ads

MS Office

Job description

California Institute of Applied Technology is seeking a Paid Media Coordinator to support the strategy, execution, and optimization of paid media campaigns across search, social, and display.

The role emphasizes data-driven optimization, reporting, collaboration with media partners and creative teams, and ensuring alignment with enrollment and budget targets; candidates should have 3+ years in digital marketing and experience with Google Ads and Meta platforms.