Paid Media & Analytics Lead

California Institute of Applied Technology; California City (CA); À distance; USD 55 000 - 75 000; Plein temps

Résumé du poste

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to join our marketing team. This full‑time remote role supports strategy, execution, and optimization of paid media campaigns across search, social, and display, with reporting on results to drive enrollment goals.

You will monitor daily performance, analyze CPL, lead volume, and ROI; collaborate with media buyers and creative teams; deploy tests; and present regular performance reports to inform budgeting

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; experience with LinkedIn and YouTube ads preferred.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.

Responsabilités

• Conduct daily monitoring of campaign performance and adjust strategies for optimal results.
• Collaborate with media buyers and lead generation partners to identify optimization opportunities.
• Develop static and video assets with in-house and third-party teams and manage an ongoing testing schedule.
• Deploy and analyze A/B testing campaigns to improve creative, messaging, landing pages, and ROI.
• Prepare and present daily, weekly and monthly performance reports with key metrics and recommendations.
• Support enrollment goals and budgeting through campaign messaging and audience segmentation.

Connaissances

Digital advertising

Analytics

MS Office

Campaign optimization

A/B testing

Formation

Bachelor's degree in marketing, business, communications, or a related field

Outils

Google Ads

Meta Advertising

LinkedIn Ads

YouTube Ads

Description du poste

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to join our marketing team. This full‑time remote role supports strategy, execution, and optimization of paid media campaigns across search, social, and display, with reporting on results to drive enrollment goals.

You will monitor daily performance, analyze CPL, lead volume, and ROI; collaborate with media buyers and creative teams; deploy tests; and present regular performance reports to inform budgeting