Remote Paid Media Manager — Data-Driven Growth

California Institute of Applied Technology; Milton (MA); À distance; USD 60 000 - 90 000; Plein temps

Résumé du poste

California Institute of Arts & Technology is seeking a Paid Media Coordinator to join the marketing team in a remote role. You will support the strategy, execution, and optimization of paid media campaigns across search, social, and display, with a focus on data-driven performance and ROI.

The role requires strong analytical skills, SLAs for reporting, and collaboration with media buyers and creatives to drive enrollment goals and budget efficiency.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms required; experience with LinkedIn and YouTube ads is preferred.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Excellent communication skills, both verbal and written.

Responsabilités

• Monitor daily campaign performance and adjust as needed for optimal results.
• Collaborate with media buyers and lead generation partners to identify optimization opportunities.
• Work with creative teams to develop assets and oversee an ongoing optimization testing schedule.
• Deploy and analyze A/B testing campaigns to improve landing pages, ad placements, CTR, and ROI.
• Prepare and present daily, weekly and monthly performance reports with insights and recommendations.
• Align messaging, ads, and placements with enrollment goals and budget targets.
• Assist with tracking budgets and allocation per channel or partner.
• Conduct competitive research to support new program development and policy changes.

Connaissances

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

Analytical skills

Communication skills

MS Office

Team collaboration

Formation

Bachelor's degree in marketing, business, communications, or related field

Outils

MS Office Suite

Description du poste

California Institute of Arts & Technology is seeking a Paid Media Coordinator to join the marketing team in a remote role. You will support the strategy, execution, and optimization of paid media campaigns across search, social, and display, with a focus on data-driven performance and ROI.

The role requires strong analytical skills, SLAs for reporting, and collaboration with media buyers and creatives to drive enrollment goals and budget efficiency.