Remote Paid Media Specialist

California Institute of Applied Technology; Clayton (NM); À distance; USD 50 000 - 70 000; Plein temps

Résumé du poste

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to support strategy, execution, and optimization of paid campaigns across search, social, and display. You will monitor performance, collaborate with media buyers, and prepare regular performance reports.

The ideal candidate has a strong digital advertising background, 3+ years of experience, and proficiency with Google Ads and Meta platforms.

Qualifications

• Bachelor's degree preferred; minimum three years in digital marketing or advertising.
• Familiarity with Google Ads and Meta platforms; LinkedIn and YouTube ads preferred.
• Strong analytical skills with ability to interpret data and provide actionable recommendations.
• Excellent written and verbal communication; attention to detail and multitasking ability.

Responsabilités

• Monitor daily campaign performance and optimize for leads, CPL, and ROI.
• Collaborate with media buyers and partners to identify optimization opportunities.
• Develop static and video assets with design teams and run optimization tests.
• Deploy and analyze A/B tests across messaging, landing pages, and placements.
• Prepare daily, weekly, and monthly performance reports with insights.
• Coordinate with CIAT departments to align messaging with enrollment goals.
• Assist with tracking budgets and allocate across channels or partners.
• Conduct competitive research to inform new programs and policy changes.
• Adhere to compliance policies and maintain data security practices.

Connaissances

Analytical skills

Communication skills

Attention to detail

Multitasking

Formation

Bachelor's degree in marketing, business, communications, or a related field

Outils

Google Ads

Meta advertising platforms

LinkedIn Ads

YouTube Ads

MS Office

Description du poste

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to support strategy, execution, and optimization of paid campaigns across search, social, and display. You will monitor performance, collaborate with media buyers, and prepare regular performance reports.

The ideal candidate has a strong digital advertising background, 3+ years of experience, and proficiency with Google Ads and Meta platforms.