Remote Paid Media Specialist

California Institute of Applied Technology; Lorida (FL); À distance; USD 60 000 - 90 000; Plein temps

Résumé du poste

California Institute of Applied Technology is seeking a detail-oriented Paid Media Coordinator to join our marketing team. This role will support the strategy, execution, and optimization of paid media campaigns across search, social, and display, while analyzing performance data to drive improvements.

You will monitor campaigns daily, generate reports, collaborate with media buyers and creative teams, and help allocate budgets to maximize enrollment goals.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; experience with LinkedIn and YouTube ads preferred.

Responsabilités

• Conduct daily monitoring of campaign performance and make data-driven adjustments.
• Collaborate with media buyers and lead generation partners to identify optimization opportunities.
• Develop and share compelling static and video assets with in-house and third-party teams; oversee ongoing testing schedule.
• Deploy and analyze A/B testing campaigns to improve creative, messaging, landing pages, and ROI.
• Prepare and present daily, weekly and monthly performance reports with key insights and recommendations.
• Assist with tracking paid media budgets and budget allocation per channel or partner.
• Conduct competitive research to support enrollment goals and policy changes.

Connaissances

Analytical skills

Data-driven

Campaign optimization

Communication skills

Collaboration

Formation

Bachelor's degree in Marketing/Business/Communications

Outils

Google Ads

Meta Advertising

LinkedIn Ads

YouTube Ads

Description du poste

California Institute of Applied Technology is seeking a detail-oriented Paid Media Coordinator to join our marketing team. This role will support the strategy, execution, and optimization of paid media campaigns across search, social, and display, while analyzing performance data to drive improvements.

You will monitor campaigns daily, generate reports, collaborate with media buyers and creative teams, and help allocate budgets to maximize enrollment goals.