Remote Paid Media Specialist

California Institute of Applied Technology; United States; Remote; USD 58,000 - 67,000; Full time

Job summary

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. You will manage paid search, social and display campaigns, monitor performance, and report results to support enrollment goals.

This remote role offers collaboration with multiple teams to optimize assets and drive measurable ROI. This position requires at least three years in digital advertising, a bachelor’s degree, and strong analytical skills.

Qualifications

• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads preferred.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Excellent attention to detail and ability to multitask.

Responsibilities

• Monitor campaign performance daily and adjust based on data.
• Collaborate with media buyers to identify optimization opportunities.
• Develop and share compelling ad assets with creative teams.
• Run A/B tests to improve landing page conversions and ROI.
• Prepare and present performance reports with insights and recommendations.
• Ensure messaging supports enrollment goals and budgets.

Skills

Digital advertising

Campaign optimization

Data analysis

Google Ads

Meta Ads

LinkedIn Ads

YouTube Ads

MS Office

Communication

Project management

Education

Bachelor’s degree in marketing, business, or related field

Tools

Google Ads platform

Meta advertising platform

Job description

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. You will manage paid search, social and display campaigns, monitor performance, and report results to support enrollment goals.

This remote role offers collaboration with multiple teams to optimize assets and drive measurable ROI. This position requires at least three years in digital advertising, a bachelor’s degree, and strong analytical skills.