Remote Paid Media Strategist for Education Growth

California Institute of Applied Technology; New Mexico; Remote; USD 58,000 - 67,000; Full time

Job summary

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. This position is essential for supporting the strategy, execution, and optimization of paid media campaigns across various platforms, including search, social, and display.

This role will also analyze performance data and report on results to achieve marketing goals. The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and

Qualifications

• Bachelor's degree in marketing, business, or related field.
• Minimum three years in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms.
• Experience with LinkedIn and YouTube ads preferred.
• Strong analytical skills and ability to interpret data.
• Attention to detail with multitasking ability.
• Strong verbal and written communication skills.
• Proficiency in MS Office; ability to learn new software.

Responsibilities

• Monitor campaign performance daily and adjust for lead volume and CPL.
• Collaborate with media buyers to optimize campaigns.
• Work with creative teams to develop assets and test schedules.
• Run A/B tests to improve landing pages and ROI.
• Launch campaigns within budgets and enrollment goals.
• Prepare regular performance reports with insights.
• Coordinate with departments to align messaging with enrollment goals.
• Assist with tracking budgets and allocations.
• Stay updated on higher education marketing trends.
• Ensure compliance with policies and professional communication.

Skills

Digital marketing

Analytics

Attention to detail

Communication skills

Time management

Education

Bachelor's degree in marketing, business, communications, or a related field

Tools

Google Ads

Meta advertising

LinkedIn ads

YouTube ads

Job description

California Institute of Applied Technology (CIAT) is seeking a dedicated Paid Media Coordinator to join our marketing team. This position is essential for supporting the strategy, execution, and optimization of paid media campaigns across various platforms, including search, social, and display.

This role will also analyze performance data and report on results to achieve marketing goals. The ideal candidate will have a strong background in digital advertising, excellent analytical skills, and