Remote Paid Media Specialist | Data-Driven Advertising

California Institute of Applied Technology; Florida; À distance; USD 45 000 - 65 000; Plein temps

Résumé du poste

California Institute of Applied Technology is seeking a Paid Media Coordinator to drive paid search, social, and display campaigns with a focus on data-driven optimization. The role supports strategy, execution, and reporting across platforms and partners.

The ideal candidate has 3+ years in digital advertising, strong analytical skills, and experience with Google Ads and Meta ads. Remote work is available with alignment to enrollment and budget goals.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms; LinkedIn and YouTube ads are a plus.
• Strong analytical skills with the ability to interpret data and provide actionable recommendations.
• Proficiency in MS Office products (Outlook, Word, Excel, PowerPoint) and ability to learn new tools.

Responsabilités

• Monitor daily campaign performance and adjust for optimal results with data-driven decisions.
• Collaborate with media buyers and partners to identify opportunities and optimize campaigns.
• Work with in-house and third-party creatives to develop assets and run tests.
• Deploy and analyze A/B tests to improve messaging, landing pages, placements, and ROI.
• Prepare and present daily, weekly, and monthly performance reports with insights and recommendations.
• Coordinate with CIAT departments to align messaging with enrollment goals and budgets.
• Track paid media budgets and allocate spend per channel or partner.
• Conduct competitive research to inform program changes and improve enrollment rates.

Connaissances

Digital marketing

Analytical skills

Communication skills

Campaign optimization

Team collaboration

Formation

Bachelor's degree in marketing/business/communications

Outils

Google Ads

Meta advertising

LinkedIn Ads

YouTube ads

MS Office

Description du poste

California Institute of Applied Technology is seeking a Paid Media Coordinator to drive paid search, social, and display campaigns with a focus on data-driven optimization. The role supports strategy, execution, and reporting across platforms and partners.

The ideal candidate has 3+ years in digital advertising, strong analytical skills, and experience with Google Ads and Meta ads. Remote work is available with alignment to enrollment and budget goals.