Head of Paid Media & Communications - Remote

California Institute of Applied Technology; New Mexico; Remote; USD 55,000 - 75,000; Full time

Job summary

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to support strategy, execution, and optimization of paid media campaigns across search, social, and display. You will analyze performance data and report results to achieve marketing goals.

Responsibilities include daily monitoring, KPI tracking (CPL, CPS), collaboration with media buyers, and ongoing optimization testing to drive enrollment and revenue targets.

Qualifications

• Bachelor's degree in marketing, business, communications, or a related field preferred.
• Minimum three years of experience in digital marketing or advertising.
• Familiarity with Google Ads and Meta advertising platforms.
• Experience with LinkedIn and YouTube ads preferred.

Responsibilities

• Conduct daily monitoring of campaign performance and optimize as needed.
• Monitor lead volume, CPL, lead to start conversion rates, and CPS.
• Collaborate with media buyers and partners to identify optimization opportunities.
• Collaborate with internal and external creative teams to develop assets and test schedules.
• Deploy and analyze A/B tests to improve creative, messaging, and landing pages.
• Prepare and present daily, weekly, and monthly performance reports with insights.
• Align messaging and placements with enrollment goals and audience segmentation.
• Assist with tracking budgets and allocation per channel or partner.

Skills

Analytical skills

Digital marketing

Campaign optimization

Data reporting

Communication skills

Attention to detail

Team collaboration

Education

Bachelor's degree in marketing, business, communications

Tools

Google Ads

Meta advertising platforms

LinkedIn ads

YouTube ads

Job description

California Institute of Applied Technology is seeking a dedicated Paid Media Coordinator to support strategy, execution, and optimization of paid media campaigns across search, social, and display. You will analyze performance data and report results to achieve marketing goals.

Responsibilities include daily monitoring, KPI tracking (CPL, CPS), collaboration with media buyers, and ongoing optimization testing to drive enrollment and revenue targets.