Remote Marketing Operations Lead
First American
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Benefits offered by this job
Job summary
First American is seeking a Marketing Operations Manager to own data integrity, measurement, and governance across CRM, MAP, paid media, and analytics. You will unify data into a single trusted view and lead a team to scale processes while enabling informed decision-making.
The role emphasizes leadership, collaboration with IT and analytics, building dashboards, and driving experimentation and incremental lift.
Qualifications
- Bachelor’s degree required in marketing or related field.
- 7+ years in marketing operations or data-driven marketing.
- Experience leading operational or technical talent.
- Proven tracking, attribution, and QA expertise.
- Strong dashboards and governance skills.
Responsibilities
- Lead leadership and development of the marketing operations team.
- Unify marketing data across systems into a single view.
- Own campaign tracking, UTM governance, and attribution.
- Build dashboards for spend, performance, and pipeline contribution.
- Establish data quality standards and governance processes.
- Collaborate with analytics and IT to ensure data accuracy.
Skills
Education
Tools
Job description
First American is seeking a Marketing Operations Manager to own data integrity, measurement, and governance across CRM, MAP, paid media, and analytics. You will unify data into a single trusted view and lead a team to scale processes while enabling informed decision-making.
The role emphasizes leadership, collaboration with IT and analytics, building dashboards, and driving experimentation and incremental lift.
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