Marketing Operations Lead: Data-Driven Growth & Governance

First American; Washington; Remote; USD 98,000 - 130,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401k

PTO & sick leave

Employee stock purchase plan

Job summary

First American is seeking a Marketing Operations Manager to lead the performance marketing CoE, unifying data across CRM, MAP, and analytics to deliver trusted insights. You will coach a team, build scalable data processes, and own attribution, tagging, and reporting architectures.

You will collaborate with IT and Analytics to ensure data accuracy, enable decision-making, and drive growth through measurable marketing investments.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.
• Strong attention to detail, with a reputation for data accuracy and operational rigor.
• Collaborative leader who can partner across marketing, analytics, and technology teams.

Responsibilities

• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics) into a single, trusted view.
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• QA lead routing and conversion tracking to ensure accuracy and integrity.
• Maintain alignment across platforms to eliminate duplicate or misattributed data.
• Build dashboards for spend, performance, ROI, and pipeline contribution.
• Ensure timely and accurate reporting for daily operational use and executive insights.
• Collaborate with Analytics to deliver clear, actionable performance readouts.
• Lead experiment design and incrementality measurement across campaigns.
• Share learnings broadly to refine investment and optimization decisions.
• Establish data quality standards and governance frameworks for routing, QA, and reporting.

Skills

Leadership

Dashboarding

Data governance

Campaign QA

Cross-team collaboration

Attention to detail

Stakeholder alignment

GA4 experience

Education

Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field

Tools

Salesforce

Salesforce Marketing Cloud

HubSpot

GA4

Looker Studio

UTM governance tools

Tag management

Job description

First American is seeking a Marketing Operations Manager to lead the performance marketing CoE, unifying data across CRM, MAP, and analytics to deliver trusted insights. You will coach a team, build scalable data processes, and own attribution, tagging, and reporting architectures.

You will collaborate with IT and Analytics to ensure data accuracy, enable decision-making, and drive growth through measurable marketing investments.