Marketing Operations Lead: Data, Attribution & Growth

First American; Illinois; Remote; USD 98.000 - 130.000; Vollzeit

Benefits dieser Stelle

Medical insurance

Dental insurance

Vision care

401(k)

Paid time off

Zusammenfassung

First American is seeking a Marketing Operations Manager to lead the Performance Marketing CoE, unifying data across CRM, MAP, and analytics. You will own tracking, governance, and reporting, driving scalable processes and data-driven decisions across marketing teams.

The role requires 7+ years in data-driven marketing with leadership experience, and a strong focus on dashboards, attribution, and governance to enable enterprise growth.

Qualifikationen

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Media, or a related field.
• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles.
• Experience managing and developing operational or technical talent.
• Proven expertise in tracking, attribution, and campaign QA.
• Hands-on experience building dashboards, reporting frameworks, and governance processes.

Aufgaben

• Lead leadership and team development within the Marketing Operations CoE, setting goals and ensuring accountability.
• Unify marketing data across CRM, MAP, paid media, and analytics into a single view.
• Own campaign tracking architecture, UTM governance, and attribution setup.
• Build dashboards for spend, performance, ROI, and pipeline contribution; deliver actionable readouts.

Kenntnisse

Marketing operations

Performance marketing

Data tracking

Dashboard building

Team leadership

Ausbildung

Bachelor's degree (Marketing)

Tools

GA4

Looker Studio

Salesforce

HubSpot

Tag management

Jobbeschreibung

First American is seeking a Marketing Operations Manager to lead the Performance Marketing CoE, unifying data across CRM, MAP, and analytics. You will own tracking, governance, and reporting, driving scalable processes and data-driven decisions across marketing teams.

The role requires 7+ years in data-driven marketing with leadership experience, and a strong focus on dashboards, attribution, and governance to enable enterprise growth.