Marketing Ops Lead: Data, Dashboards & Governance

First American; Texas; Remote; USD 98,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k

PTO / paid sick leave

Stock purchase plan

Job summary

First American, a longtime Fortune 100 company, seeks a Marketing Operations Manager to own data integrity, systems, and performance measurement across CRM, MAP, paid media, and analytics. You will lead a team, unify data for a single trusted view, and drive governance to support decision making.

You will build dashboards and reporting for daily operations and executive insights, collab with analytics, and guide investment decisions to fuel growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 7+ years in marketing operations or data-driven marketing roles.
• Experience leading operational or technical talent.
• Proven expertise in tracking, attribution, and QA.

Responsibilities

• Lead Leadership & Team Development: manage and coach direct reports; scale processes.
• Own Data Management & Availability: unify data across CRM, MAP, paid media; ensure governance.
• Oversee Tracking & Attribution: campaign tracking, UTM governance, QA.
• Develop Reporting & Dashboards: spend, performance, ROI, pipeline contribution.
• Drive Testing & Incrementality: design experiments; share learnings.
• Establish Process & Governance: data quality standards; governance frameworks.

Skills

Marketing operations

Performance marketing

Data-driven decision making

Leadership

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Tools

GA4

Looker Studio

Salesforce Marketing Cloud

HubSpot

Job description

First American, a longtime Fortune 100 company, seeks a Marketing Operations Manager to own data integrity, systems, and performance measurement across CRM, MAP, paid media, and analytics. You will lead a team, unify data for a single trusted view, and drive governance to support decision making.

You will build dashboards and reporting for daily operations and executive insights, collab with analytics, and guide investment decisions to fuel growth.