Remote: Marketing Automation & Data Operations Specialist

mPulse; North Carolina; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-First

401(k) + 4% Match

Paid time off / Flexible PTO

Training & development

Job summary

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver performance insights. You’ll build and improve automated campaigns, ensure data integrity, and produce actionable reporting across the funnel.

The role requires 4+ years in marketing operations, strong Salesforce experience, and hands-on data analysis.

Qualifications

• 4+ years of experience in marketing operations or a comparable systems role with platform ownership.
• ~2+ years of Salesforce experience including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: building reports from scratch and reconciling data across systems.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts and data modeling, identity resolution, and segmentation.
• Experience supporting a marketing platform migration or CDP implementation.

Responsibilities

• Monitor data flow across connected systems, troubleshoot sync errors, and resolve issues before downstream impact.
• Build, maintain, and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the organization.
• Build and maintain campaigns across marketing automation platform and CRM with clear structure and tagging.
• Create and QA marketing emails, forms, and landing pages; manage list processing from intake to CRM delivery.
• Develop marketing reporting dashboards and ensure accuracy before distribution.
• Analyze campaigns and channels; provide written recaps with findings and recommendations.
• Support attribution and funnel reporting including tracking governance and conversion measurement.
• Collaborate with Sales Development and Sales Operations on list quality and reporting.
• Support platform migrations, documentation, data prep, and testing.
• Administer the marketing tech stack and data flows between platforms.

Skills

Marketing automation platforms

CRM systems

SQL

Data analysis

Cross-functional collaboration

ABM programs

Education

Bachelor’s degree in Marketing/Business/Analytics or related

Tools

Salesforce

Marketing Cloud Next

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver performance insights. You’ll build and improve automated campaigns, ensure data integrity, and produce actionable reporting across the funnel.

The role requires 4+ years in marketing operations, strong Salesforce experience, and hands-on data analysis.