Remote Marketing Automation & Data Specialist

mPulse; Missouri; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Remote-First PTO

Company-paid healthcare (medical, dent

403(b)?

Job summary

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own systems like Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring smooth data flow from first touch through sales and retention.

Reporting to the Digital Marketing & Marketing Operations Manager, you will collaborate across Marketing, Sales, Product, and Sales Ops

Qualifications

• Ability to analyze data across systems, identify discrepancies, and document findings in writing.
• Proficiency with marketing automation platforms and CRMs, including workflows and integrations.
• Advanced Excel/Sheets skills, including pivot tables and lookups on large data files.
• Collaborate across Marketing, Sales Development, and Sales Operations to achieve pipeline and reporting goals.
• 4+ years in marketing operations or related roles with platform ownership.
• 2+ years Salesforce experience including attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: building reports from scratch and reconciling data across systems.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts, data modeling, and the ability to learn new platforms quickly.
• Data hygiene practices: deduplication, suppression, list validation, and resolving sync errors.
• Bachelor’s degree or equivalent; SQL proficiency.
• Experience supporting migration of marketing platform or CDP.
• Familiarity with Marketing Cloud Next, HubSpot, ZoomInfo, Gong, Chili Piper, RingLead.
• Salesforce certification
• Experience supporting account-based marketing programs.

Responsibilities

• Monitor data flow across connected systems and troubleshoot sync errors.
• Build and maintain marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards.
• Create campaigns across MA platform and CRM with structure, naming, and tagging standards.
• Build and quality-check emails, forms, and landing pages; manage list processing from intake through CRM delivery.
• Build and maintain marketing reporting and dashboards; validate accuracy before distribution.
• Analyze campaign and channel performance and deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through the pipeline.
• Partner with Sales Development and Sales Operations on list quality, campaign readiness, lead handoff, and reporting.
• Support marketing operations projects and platform migrations, including documentation, data preparation, and testing.
• Administer the marketing technology stack and integrations between platforms, including field mappings, sync rules, and data flow between the marketing automation platform and CRM.
• Maintain documented operational processes and identify opportunities to improve efficiency and reduce manual effort.

Skills

Data analysis

Marketing operations

Campaign optimization

Pivot tables & lookups

Cross-functional collaboration

Education

Bachelor's in Marketing/Analytics

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in conversational AI for healthcare, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing technology, automate outreach, and deliver actionable performance insights. You will own systems like Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring smooth data flow from first touch through sales and retention.

Reporting to the Digital Marketing & Marketing Operations Manager, you will collaborate across Marketing, Sales, Product, and Sales Ops