Remote-First Marketing Automation & Data Specialist

mPulse; Florida; Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO

Company-paid health, dental, vision

401(k) with match

Professional development

Culture of recognition

Job summary

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology and automate outreach. You will own workflows across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data accuracy and actionable performance insights from first touch to sale.

You will partner with Marketing, Sales, Product, and Sales Operations to improve data integrity, document best practices, and drive pipeline growth in a

Qualifications

• Able to analyze data independently across multiple systems and explain findings in writing.
• Proficient with marketing automation platforms and CRM systems, including workflows and integrations.
• Advanced Excel/Sheets skills for large datasets, pivot tables, and lookups.
• Collaborate with Marketing, Sales, Product, and Operations to align goals.
• 4+ years in marketing operations/automation or similar ownership role.
• 2+ years Salesforce experience including attribution, reporting, and mapping.
• Hands-on analytics: build reports from scratch and reconcile data.
• Familiarity with CDP concepts and data hygiene practices.

Responsibilities

• Monitor data flow across connected systems and troubleshoot sync issues.
• Build and maintain marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards across the org.
• Create and manage campaigns, naming conventions, and tagging structures in marketing tools.
• Develop marketing emails, forms, landing pages, and list processing from intake to CRM delivery.
• Build and maintain marketing dashboards and ensure accuracy before distribution.
• Analyze campaigns and channel performance; write recaps with findings and recommendations.
• Support attribution and funnel reporting from first touch to pipeline.
• Collaborate with Sales Development on list quality, campaign readiness, handoffs, and reporting.
• Support platform migrations; document processes, prepare data, and test integrations.
• Maintain integrations between marketing platforms and CRM with field mappings and sync rules.

Skills

Data analysis

Marketing automation

CRM systems

Excel/Sheets

Collaboration

SQL

Analytics

Education

Bachelor's degree

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Marketing Cloud Next

Job description

mPulse, a leader in conversational AI for healthcare, is seeking a data-driven Marketing Automation & Data Specialist to optimize marketing technology and automate outreach. You will own workflows across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring data accuracy and actionable performance insights from first touch to sale.

You will partner with Marketing, Sales, Product, and Sales Operations to improve data integrity, document best practices, and drive pipeline growth in a