Remote Marketing Automation & Data Specialist

mPulse; Yorktown (VA); À distance; USD 90 000 - 120 000; Plein temps

Avantages offerts par ce poste

Remote-first work policy

Medical, dental, vision coverage (100%

401(k) + 4% match

6 weeks parental leave

Professional development opportunities

Recognition culture

Résumé du poste

mPulse, a leader in conversational AI for healthcare, seeks a Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You will own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, driving pipeline growth with accurate reporting.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data integrity

Qualifications

• 4+ years in marketing operations or equivalent with platform ownership.
• 2+ years Salesforce experience with campaign attribution and mapping.
• Hands-on analytics: build reports, reconcile data, draw conclusions.
• Experience administering an enterprise marketing automation platform.
• Familiarity with CDP concepts: data modeling, identity resolution, segmentation.
• Data hygiene skills: deduplication, suppression, list validation, sync errors.
• Bachelor's degree in related field or equivalent experience.

Responsabilités

• Monitor data flow across systems, troubleshoot sync errors before impact.
• Manage end-to-end lead lifecycle: capture, validation, scoring, routing, conversion.
• Build and troubleshoot marketing automation workflows and campaigns.
• Maintain CRM data integrity and quality standards across teams.
• Create and maintain campaigns, naming/tagging standards in MA platform and CRM.
• Develop marketing emails, forms, landing pages; ensure assets are testing-ready.
• Oversee list processing from intake to CRM delivery.
• Develop marketing reporting dashboards and validate accuracy.
• Analyze campaign/channel performance; deliver written recaps with findings.
• Support attribution and funnel reporting from first touch to pipeline.
• Partner with Sales Ops on list quality, campaign readiness, handoff, reporting.
• Support platform migrations, including documentation and data prep.
• Administer marketing tech stack integrations and data flow mapping.
• Maintain documented processes and identify efficiency improvements.

Connaissances

Data analysis

Attention to detail

Independent work management

Marketing automation platforms

CRM systems

Excel / Google Sheets

Written communication

Time management

Cross-functional collaboration

Formation

Bachelor's degree in Marketing, Business, Analytics, Information Systems

Outils

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Description du poste

mPulse, a leader in conversational AI for healthcare, seeks a Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver performance insights. You will own systems, integrations, and processes across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, driving pipeline growth with accurate reporting.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data integrity