Remote Marketing Automation & Data Specialist

mPulse; Arizona; Remote; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote-First

100% Company-Paid Medical, Dental, and

Vision plans with employee coverage

401(k) + 4% match

6 Weeks Parental Leave

Training & development opportunities

Culture of recognition

Job summary

mPulse, a leader in healthcare conversational AI, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver actionable performance insights. You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring clean data and accurate reporting across the funnel.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data

Qualifications

• 4+ years in marketing operations or a comparable systems role with hands-on platform ownership.
• 2+ years of Salesforce experience, including campaign attribution, reporting, lead conversion, and field mapping.
• Hands-on analytics experience: analyzing data, building reports from scratch, reconciling data across systems, and drawing conclusions from results.
• Experience administering an enterprise marketing automation platform.
• Familiarity with customer data platform concepts, data modeling, identity resolution, and segmentation; or demonstrated ability to learn a new platform quickly.
• Demonstrated experience with data hygiene practices, including deduplication, suppression, list validation, and resolving integration sync errors.
• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field, or equivalent experience.

Responsibilities

• Monitor data flow across systems and troubleshoot sync issues.
• Own end-to-end lead lifecycle: capture, validation, scoring, routing, conversion.
• Build and troubleshoot marketing workflows and campaigns.
• Maintain CRM data quality and governance.
• Create and maintain marketing campaigns, structures, and tagging standards.
• Build marketing emails, forms, and landing pages and validate assets.
• Manage list processing from intake through CRM delivery.
• Develop marketing reports and dashboards and ensure accuracy.
• Analyze campaign performance and provide written recaps with recommendations.
• Support attribution and funnel reporting from first touch through pipeline.
• Partner with Sales on list quality and lead handoffs.
• Support platform migrations with documentation and testing.
• Administer marketing tech stack and integrations.
• Maintain documented processes and identify efficiency improvements.

Skills

Data analysis

Campaign reporting

Marketing automation

CRM systems

Excel/Sheets

Written communication

Time management

Cross-functional teamwork

Education

Bachelor's degree in Marketing/Business/Analytics

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Job description

mPulse, a leader in healthcare conversational AI, seeks a data-driven Marketing Automation & Data Specialist to optimize marketing tech, automate outreach, and deliver actionable performance insights. You will own integrations across Salesforce, HubSpot, ZoomInfo, Gong, and Chili Piper, ensuring clean data and accurate reporting across the funnel.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to maintain data