Remote Growth Marketing Automation & Data Specialist

mPulse; Kansas; Remote; USD 85,000 - 120,000; Full time

Benefits offered by this job

Remote-First & Flexible PTO — work fr

100% Company-Paid Employee Coverage -

401(k) + 4% Match

Invest in You — 30-60-90 day plans and

Culture of Recognition — peer-to-peer

Job summary

mPulse, a leader in healthcare conversational AI, seeks a data-driven Marketing Automation & Data Specialist to power demand generation by optimizing marketing tech, automating outreach, and delivering actionable insights. You’ll own systems like Salesforce and HubSpot, ensure data integrity, and drive pipeline growth across marketing and sales.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to improve

Qualifications

• 4+ years in marketing operations and marketing automation.
• Proficient with Salesforce and HubSpot.
• Advanced Excel/Sheets with pivot tables, lookups, large data files.
• Experience with data quality, deduplication, and data hygiene.

Responsibilities

• Monitor data flow across connected systems and troubleshoot sync issues.
• Build and troubleshoot marketing automation workflows, lead routing, and lifecycle processes.
• Maintain CRM data integrity and quality standards.
• Build and maintain campaigns across the marketing automation platform and CRM with structure, naming, and tagging standards.
• Build and quality-check marketing emails, forms, and landing pages; manage list processing.
• Build and maintain marketing reporting dashboards; validate accuracy before distribution.
• Analyze campaign and channel performance; deliver written recaps with findings and recommendations.
• Support attribution and funnel reporting, including tracking governance and conversion measurement from first touch through pipeline.
• Partner with Sales Development and Sales Operations on list quality and lead handoff.
• Support marketing operations projects and platform migrations, including documentation and testing.
• Administer the marketing tech stack and integrations; manage field mappings and data flow.
• Maintain documented processes and identify opportunities to improve efficiency.

Skills

Data analysis

Marketing automation

CRM systems

Excel / Sheets

Cross-functional collaboration

SQL

Data hygiene

Marketing Cloud

HubSpot

Salesforce certification

ABM experience

CDP concepts

Education

Bachelor’s degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

Salesforce

HubSpot

ZoomInfo

Gong

Chili Piper

RingLead

Marketing Cloud Next

Job description

mPulse, a leader in healthcare conversational AI, seeks a data-driven Marketing Automation & Data Specialist to power demand generation by optimizing marketing tech, automating outreach, and delivering actionable insights. You’ll own systems like Salesforce and HubSpot, ensure data integrity, and drive pipeline growth across marketing and sales.

Reporting to the Digital Marketing & Marketing Operations Manager, you’ll collaborate with Marketing, Sales, Product, and Sales Ops to improve